Understanding Cross-Cultural Management 2nd Edition by Marie-Joelle Browaeys

eBook Description

Understanding Cross-Cultural Management (2nd Edition) by Marie-Joelle Browaeys, Roger Price

ISBN: 9780273732952 

Overview

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Understanding Cross-Cultural Management provides a comprehensive exploration of managing effectively across national and cultural boundaries, a crucial aspect for businesses operating in today’s global environment. This book emphasizes the importance of cross-cultural competence for managers and professionals to achieve success in diverse organizational settings.

Through a mix of classic and contemporary theories, case studies, and practical activities, the book encourages readers to apply key concepts to real-world situations. It offers insights into how culture influences management, corporate strategy, leadership, and communication, and helps individuals sharpen their skills for dealing with cultural diversity in the workplace.

Key Themes:

• Cultural dimensions and dilemmas
• Management styles and leadership across cultures
• Cultural change and diversity in organizations
• International marketing, communication, and negotiation

Table of Contents

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  Introduction

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• Part 1: Culture and Management :

• Determinants of Culture
• Dimensions of Culture and Business
• Business Cultures in the Western World
• Business Cultures in Asia, Africa, and the Middle East
• Cultural Dimensions and Dilemmas
• Culture and Styles of Management

Final Activity A1.1: Developing Cross-Cultural Effectiveness

Final Activity A1.2: Galderma: A Case Study

Part 2: Culture and Organizations :

• Culture and Corporate Structures
• Culture and Leadership
• Culture and Corporate Strategy
• Cultural Change in Organizations
• Culture and International Marketing Management
• Cultural Diversity in Organizations

Final Activity A2.1: Making Cultural Profiles of Brands

Final Activity A2.2: Creating Chemistry: A Case Study

Part 3: Communication Across Cultures :

• Business Communication Across Cultures
• Barriers to Intercultural Communication
• Negotiating Internationally
• Working With International Teams
• Conflicts and Cultural Differences
• Developing Intercultural Communicative Competence

Final Activity A3.1: Simulation: Negotiating Internationally

Final Activity A3.2: Vechtel: A Case Study