Understanding Business, 10th Edition By William G. Nickels

eBook Description

Understanding Business (10th Edition) by William G. Nickels

ISBN: 9780073524597

Description :

Understanding Business (10th Edition) by William G. Nickels, James McHugh, and Susan McHugh is the leading textbook for introductory business courses, renowned for its comprehensive and student-friendly approach. This book delivers current, real-world business knowledge through engaging pedagogy and extensive support materials. With insights gained from hundreds of professors, Understanding Business has been refined to provide students with the tools needed to navigate today’s dynamic business environment.

The 10th Edition covers essential topics such as business trends, entrepreneurship, management, human resources, marketing, and financial management. Designed to help students connect with real-world business issues, this textbook emphasizes practical applications and decision-making, making it an ideal choice for students preparing for success in business.

Table of Contents

:

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments :

1. Taking Risks and Making Profits within the Dynamic Business Environment

2. Understanding Economics and How It Affects Business

3. Doing Business in Global Markets

4. Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business :

5. How to Form a Business

6. Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy Customers :

7. Management and Leadership

8. Structuring Organizations for Today’s Challenges

9. Production and Operations Management

10. Motivating Employees

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services :

11. Human Resource Management: Finding and Keeping the Best Employees

12. Dealing with Union and Employee–Management Issues

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans :

13. Marketing: Helping Buyers Buy

14. Developing and Pricing Goods and Services

15. Distributing Products

16. Using Effective Promotions

Part 6: Managing Financial Resources :

17. Understanding Accounting and Financial Information

18. Financial Management

19. Using Securities Markets for Financing and Investing Opportunities

20. Money, Financial Institutions, and the Federal Reserve

Bonus Chapters:

A: Working Within the Legal Environment
B: Using Technology to Manage Information
C: Managing Risk
D: Managing Personal Finances