Foundations of Business 6th Edition by Jack Kapoor 9781337386920

eBook Description

Foundations of Business (6th Edition)

ISBN: 9781337386920

Foundations of Business (6th Edition) by Pride, Hughes, and Kapoor is recognized for its concise and easy-to-understand approach, helping students build a solid foundation for success in today’s competitive business world and in their personal lives. This edition provides up-to-date coverage on key business topics, including forms of business ownership, management and organization, human resources management, marketing, social media, e-business, information systems, accounting, and finance.

Students will gain insight into how a nation’s economy impacts both individuals and businesses, explore ethics and social responsibility, and understand the dynamics of small business, entrepreneurship, and the global environment. The text also delves into topics such as the impact of social media on business, international business, green and socially responsible business practices, and sustainability.

Table of Contents

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Part I: The Environment of Business

1. Exploring the World of Business and Economics

2. Ethics and Social Responsibility in Business

3. Global Business

Part II: Business Ownership and Entrepreneurship

4. Choosing a Form of Business Ownership

5. Small Business, Entrepreneurship, and Franchises

Part III: Management and Organization

6. Understanding the Management Process

7. Creating a Flexible Organization

8. Producing Quality Goods and Services

Part IV: Human Resources

9. Attracting and Retaining the Best Employees

10. Motivating and Satisfying Employees and Teams

Part V: Marketing

11. Building Customer Relationships Through Effective Marketing

12. Creating and Pricing Products That Satisfy Customers

13. Distributing and Promoting Products

Part VI: Information, Accounting, and Finance

14. Exploring Social Media and e-Business

15. Using Management and Accounting Information

16. Mastering Financial Management